Project Description


August 1, 2014 the Pfizer biopharmaceutical group planned to hold a Town Hall Meeting at its plant in Aprilia, with the CEO and some members of the Executive Leadership Team, through a webcast in HD connection between its offices in Rome and Milan and production plants in Catania and Ascoli Piceno. During a pre-con, which took place directly in the meeting room of the production site, appreciation and trust was expressed in our services, already acknowledged by the working group of Pfizer Italy and the Aprilia plant managers, in previous Webcasts. The mix of experience, values, knowledge and resolution capacity brought us yet again to meet the challenges of a large international company, one of the leading pharmaceutical companies in the world.

The challenge

Transform an abandoned and unused meeting room into a nodal center of multi video communication to allow all of the sites to attend the event without barriers and with the total cancellation of distance.

The strategy

Use reliable high-tech video communication equipment in a friendly atmosphere. English was the main language during the entire event.

The production

Enhance the wraparound design of the back wall with a simple touch of color and focusing everyone’s attention on the company logo. The use of HD video together with a synchronous DSL connectivity to allow for a smooth and very high quality webcast transmission. Digital systems for the management and transmission of video communication flows. The perfect interaction with the bridging service of the big pharmaceutical company.

The combination of many factors has enhanced the production of a unique event, effective and absolute success.

Audio-visual solutions for conferences and events


Via Giovanni Giolitti, 210 - 00185 Rome - Italy

Phone: + 39 06 7027270

Fax: +39 06 70303608